Kathryn Best
Kathryn Best is a designer, consultant, author and educator. She offers consultancy and training in design management and the creative industries for academia and industry. Her industry experience is in architecture, interiors, and brand consultancy (Wolff Olins, HOK, RTKL, WATG, Orange, Starbucks) in both the USA and the Europe. She is currently a Research Professor at the Center for Cross Media, Brand, Reputation and Design Management (CBRD) at Inholland University of Applied Sciences. Kathryn has published two books, ‘The Fundamentals of Design Management’ (AVA 2010), and ‘Design Management: Managing Design Strategy, Process & Implementation’ (AVA 2006), now a best-seller in 12 languages. She lives in London and regularly guest lectures in universities, cultural institutions and companies across the USA and Europe. Kathryn is a Fellow of the Royal Society for the Arts (FRSA), and in 2011 was granted the Freedom of the City of London.
Lutz Keller
Kathryn Best is a designer, consultant, author and educator. She offers consultancy and training in design management and the creative industries for academia and industry. Her industry experience is in architecture, interiors, and brand consultancy (Wolff Olins, HOK, RTKL, WATG, Orange, Starbucks) in both the USA and the Europe. She is currently a Research Professor at the Center for Cross Media, Brand, Reputation and Design Management (CBRD) at Inholland University of Applied Sciences. Kathryn has published two books, ‘The Fundamentals of Design Management’ (AVA 2010), and ‘Design Management: Managing Design Strategy, Process & Implementation’ (AVA 2006), now a best-seller in 12 languages. She lives in London and regularly guest lectures in universities, cultural institutions and companies across the USA and Europe. Kathryn is a Fellow of the Royal Society for the Arts (FRSA), and in 2011 was granted the Freedom of the City of London.
This time, more than 40 design directors, GMs from domestic well-known company such as Furi, Weike, Earl, etc. participated the seminar and 3 detailed projects are in discussion with Mr. Keller.