On December 2nd-3rd, 2011, D&T Training Center has held a two-day’s enclosed training of the topic “The role of Display and Visual Merchandising in developing a Retail Business” in collaborating with Polimoda Consulting s.r.l. which was created in 2002 for the purpose of providing training and specialized consultancies to businesses in the fashion sector. The expertise of our consultants, the teaching methods, the close relationships with the most important organizations and businesses in this sector are the distinguishing features of the company. Currently Polimoda Consulting has 35 business partners, intended to be as widely representative as possible and chosen according to criteria of size, geographic location and role in the production network.
The seminar gave a broad outlook on the importance of Visual Merchandising in integrated marketing and retail policies, focusing on the most acknowledged display techniques and their commercial, cultural and emotional values.

Our students are the entrepreneurs from Chinese well-known home textile and garment companies such as GoldSun, RoyalCover, Mendale, Earl group, I-baby, Yeah’s, etc.
The lecture helped them to deepen their insight on the subject and improved their skills and knowledge by different case study and workshop. The seminar has been successfully held and all the students and the teacher have had a good time together.