By Fulvio Alvisi of Alvisi e Alvisi – Como - Italy

 

FULVIO ALVISI

 

 

Creativity and innovation are necessarily interconnected and closely related factors. Today, in order to design innovative products, designer have not only to take into account the different   categories of consumers in the contemporary markets, from affordable luxury to fair trade, but also to preview the evolution of the sentiments, of  the trends , of the life style after a so big change in  the economy.

The market demands not only beautiful and pratical products, but emotions. The role of the design in  the innovation of the fabric is the summary of the creativity in a relative traditional product.

In the next January we will show our new collection for season 2013, we are specialized in textile designs, with particular attention to the fabrics for interiors . Our trend setter team collects ideas for several areas, from the streets and from the movie, from the major event and show, everywhere is possible to understand the common feeling with a look at the market of London, Paris, Milan. After this  we put order at our ideas .

For the next season we try a new center , everyone is looking at a wise life. Everyone  try new safety, not alone  but in a simple social connection, with the influence of the social network.

We like to use the Tetraktys of Pythagoras, to explain the new order of the scale of the values, in a new geometric order story. We like this model, very simple , like a base to develop our ideas. Pythagoras starts from the balance of the equilateral triangle, to build the elements of nature.

We work on four big themes and  in particulary we try with four pallets of colors to fix the trends for the 2013 season.

 

So we like to use  the four elements of the traditional European culture:

Earth ,Water, Air,  Fire ,  like titles of our stories, and from this point we start to prepare the new designs.

 

 

 

 

 

Earth

 

One of the biggest sentiment today is to save the planet, we believe that is necessary a different use of the earth. We think to our new relation with the nature,  in the day by day life, with same examples like the design indoor home gardens or the interesting social case of the incredible edible of Todmorten, but we continue to like also the classic ordered image of the “ Lady in the garden “ of Monet. We think to a color pallet that explores the area betwenn the natural green and the yellow, from Fairway to Lemon.

 

 

 

The graduation of a full of life nature, where the grass give us the sense of this everywhere sentiment.

Flower  and classic element in a new mix, leaves and geometrics line to create new contrast, are the elements of the design, to give more emphasis  to this colors.

 

 

 

  

 

Water

 

The new season will be the explosion of the blu:  from the classic Limoges to the Sky. Our ispiration start from Pablo Picasso and Henri Matisse. The colors of the water, but also the colors of the sea and of the pleasure , the color of the hope . In this pallete we include again a dark brown , to play in contrast, and an avana to use more natural effects.

 

 

 

Collage, tridimesional effect, small dots, using the geometric line for a new semplicity. With brown like  details of style. Small texture, weave  effect, chinee to have rich details.

Flat print cotton, with high contrast.  

 

 

 

 

 

  

Air

 

How to transform the pollution in the warm effect of a cocoon? Micro habitat for a very private life. The minimalism of the very natural paint flowers, small and classic.

 

 

 

 

Transparent ceramics, worked glasses, light effect  and outline designs, to build the lightness like the air. Leave that the wind ispire new fabrics , with the light of the silk satin.

 

 

 

 

 

 

 

Fire

 

Red, orange and brown. The velvet style, the rich opulent fabric look in a new interpretation of flat jacquard.

 

 

 

 

Flat but with rich details, complex, elaborate, intricate until the paisley effect.  Damask designs, classic small stripes , medallions, a very traditional ad conservative look  but with the new effect of semplicity and details, to signify the sobriety.